WHO WE ARE
I Am Worth More® is a 501(c)(3) nonprofit organization working to connect youth to resources, build their self-esteem, and increase their positive entertainment intake.
Founded in 2007 to address the controversial and most important issues.
These issues stem from society, media, and the entertainment industry that limit the healthy development and engagement of youth aged 10 to 18, nationally and internationally. Focusing on institutions and mediums that have attributed to their stagnate success, I Am Worth More works to increase the positive entertainment intake of youth. The facts then were:
- Low-self esteem, depression and eating disorders are linked to the sexualization of girls prevalent in advertising, merchandising and media (American Psychological Association-Report of the APA Task Force on the Sexualization of Girls, February 2007).
- More than half of all African American men do not finish high school. (Peter Edelman and Paul Offner, Reconnecting Disadvantaged Young Men, Urban Institute Press, 2006). In addition, of the nation’s 5.6 million black boys more than half live in fatherless households, 40 percent of which are impoverished.
- Murder at the hands of a romantic partner is a leading cause of death among African American women between the ages of 15 and 24 (National Center for Health Statistics).
- One in every 20 African American men over the age of 18 is in a state or federal prison, compared to one in every 180 whites. According to the Bureau of Justice Statistics, African American victimization rates in 2000 were 20 percent higher than those of the general public. Homicide rates are five times higher than that of the general population for several decades, and for African American males between the ages of 15 and 34, homicide is the primary cause of death.
Research has shown that media violence may cause aggressive and antisocial behavior, desensitize viewers to future violence and increase perceptions that they are “living in a mean and dangerous world” (American Academy of Pediatrics). In addition, nearly two out of three TV programs contain some violence, averaging six violent acts per hour (Kaiser Family Foundation, Spring 2003). By age 18, a U.S. youth will have seen 16,000 simulated murders and 200,000 acts of violence (American Psychiatric Association). In 2003, market research firm Motivational Educational Entertainment (MEE) Productions surveyed thousands of low-income African American youths and found the acceptance of abuse is on the rise. Many felt there were plenty of situations in which violence against a woman is justified.
The often misogynistic, racist, sexist, and violent content and images in society, media, and entertainment and the degradation and sexualization of women and girls permeate throughout the world. As a result, the organization focuses on our world’s contribution and influence on self-image, education, poverty, health, injustice, and violence amongst youth. I Am Worth More helps youth discover they are worth more than the limitations society places them in. In addition, the organization highlights and uses the positive elements of society, mass media, and entertainment to set youth on a path to a more productive life.
I Am Worth More counters the negative effects society and the entertainment industry has on today’s youth and prevents future generations from being influenced in ways which limit them from accessing their full potential.
Our work is guided by our vision of youth who positively take charge of their lives and dispel the negative influences in their environment. We believe that the worth of all youth, regardless of social and economic status, should be valued. Through empowerment and support, youth can be enabled to make critical decisions and understand the consequences—good or bad— that result.
I Am Worth More believes that all youth, regardless of social or economic status, have the capacity to take charge of their lives and should be enabled and empowered to make critical decisions for their futures.
- We value youth and affirm that they are worth more than the media’s portrayal of them.
- We ask and listen to youth describe the support they need and identify the most effective way to deliver.
- We appreciate the positive contributions and entertainment value the Music, Film, Gaming and Broadcasting (TV/Radio) industries have provided. Moreover, we encourage artistic expression and do not believe in censorship.
- I Am Worth More believes that helping youth reach their full potential is a collaborative effort and seeks to involve and connect youth to resources that will further their healthy development.
- We use and understand that pop culture and what resonates with youth are the best ways to engage them in our activities.
- We strive for excellence in all that we do and say.
- We believe that some of the old school ways of teaching and learning are the only ways and promote the positive values our grandparents and great-grandparents shared.
- I Am Worth More recognizes that “it takes a village to raise a child,” and will do its part to impact youth and model constructive behavior.
What We Do
The Rock My Good merchandise program is the central way we inspire, motivate, encourage and get others, through gifting our products, to do the same. In addition, our advertising is designed to demonstrate that positive and uplifting messages can also generate sales.
I Am Worth More promotes the range of services, programs, workshops, events, products and other activities offered by youth serving nonprofit organizations and for-profit brands to educate youth and their parents on what is available to assist them in reaching their full potential and developing healthy lives.
Through our signature programs and services we: coordinate events, workshops, and engagements; develop activities, curriculum, and products to help schools, communities, and organizations support or recognize youth; create content to assist youth on their journey of defining and getting to know who they are, developing a healthy outlook on themselves, and being more accountable for how they interact and engage with others.
Meet The Team
Founder and Chief Encouragement Officer
1. Born in the Boogie Down. 2. Majored in Communications. 3. Managed programs and publicity for a women’s rights organization and a test prep company. 4. Community outreach maven making a difference in the lives of the giver and receiver. 5. Dreaming since the first grade and creating business ideas since she was “three”. 6. Here to inspire and motivate thereby fulfilling her purpose to connect, encourage and lift you up to be worth more. 7. Famous last words… I need you to survive.
Vice President, Events & Engagement
1. Born on the isle of Manhattan. 2. Obtained a Masters of Divinity at Alliance Theological Seminary (ATS). 3. Event extraordinaire working for the finance, education and construction industries. 4. Proud single parent of the year. 5. Dreaming of the day to bring teaching skills and experience beyond the church house to the walls of higher education. 6. Here to nurture, impart truth, model integrity for all to see and know that she, (we) are worth more. 7. Famous last words… live for Jesus Christ and life will be worth living.
Ellen Rosner Feig
Director, Marketing and Communications
Ellen Rosner Feig
1. Born in the tundra of Montreal. 2. Overeducated at Smith College, NY Law School and National University. 3. Publicist and writer extraordinaire for various Internet start-ups, magazines and publications. 4. Public Affairs Creative for 10th largest cable company in the U.S. 5. Dreaming of writing the great American novel or helping her brilliant friend LaWanda create the greatest social change 6. Living life and loving people. 7. Famous last words...Look up in the sky, you may see the light but still not see the stars (courtesy of The Eagles).
Director, Human Resources
1. Born in the concrete jungle a.k.a the home of hip hop a.k.a The Bronx with roots in Nigeria and Jamaica 2. Educated at Stoney Brook University and received a Master’s in Human Resources Management and a Bachelor’s in Sociology and Media Arts. 3. Human Resources expertise, management, and support primarily provided to several notable media and advertising organizations 4. Passion for music, traveling to different countries, and family 5. Dreaming of never waking up from dreaming. It keeps me motivated to keep chasing my goals. 6. Here to help people at all levels and of all different backgrounds to achieve their goals. I want to push people to be better 7. Famous last words…Everything will be okay in the end. If it's not okay, it's not the end
1. Born in Harlem World. 2. Educated at Drexel University. 3. Sales and Marketing expert for various Trade publications. 4. Has had a passion for helping and improving the lives of others since the age of five. 5. Dreamer with an idea for every day of the week! 6. Marketing professional. 7. Famous last words – Keep calm and press on!